Recognizing the need for a consistent brand is one thing, but achieving it is another. Execution is key; after all, manifesting without action won’t get you far! So, let’s explore some actionable tips on how to create a consistent brand.
Creating a consistent brand involves several key steps to ensure that the brand’s identity, messaging, and visuals are cohesive across all touchpoints. Here’s a breakdown of how consistency in your branding can be achieved.
01. Define Your Brand’s Identity
The first step is to clearly define your brand’s values, mission, and personality. This foundational step sets the tone for all other aspects of your brand. Consider what sets your brand apart from competitors and how you want to be perceived by your audience. Here are questions to think about to define your brand’s values, mission, and personality:
- What are non-negotiables for your brand?
- What is the purpose of your brand?
- What problem does your brand aim to solve for your audience?
- If your brand were a person, how would you describe them?
- What tone of voice will your brand use?
02. Develop Brand Guidelines
Create comprehensive brand guidelines that outline your brand’s visual identity, including logo usage, color palette, typography, and imagery style. These guidelines serve as a reference for anyone creating content or materials on behalf of your brand, ensuring consistency in visual elements.
If you have a team, this is a MUST. Even if your team consists of you and a Virtual Assistant, you’ll want to have brand guidelines. And if you’re a one woman show, brand guidelines will help you create content quickly — time to take out the second guessing on what colors and what font to use!
I was apart of a small team that didn’t have brand guidelines and while the team didn’t use drastically different fonts and colors, there wasn’t consistency in using the same fonts and colors and the biggest inconsistency was the look and feel. For a launch, the founder had an idea for what look and feel she wanted but since there weren’t guidelines the team went a different way than what she wanted. We had to go back and redo the content which ended up wasting time and energy. So now, I highly suggest having brand guidelines for your team to follow to save everyone time and energy!
03. Craft a Brand Voice
Define your brand’s voice and tone to establish consistency in messaging. Consider the personality of your brand—are you playful and casual or professional and authoritative? Your brand voice should resonate with your target audience and remain consistent across all communication channels. From social media posts to customer support interactions. Imagine your brand voice as a person at a party. Are they cracking jokes and making everyone laugh, or are they the go-to for serious, insightful conversations? That’s how distinct and relatable your brand voice should feel.
04. Brand All The Things
Now that you have your brand identity, guidelines, and voice, it’s time to get your brand out there and let it shine! It takes a lot of time to develop these (which is why I offer brand strategy), so don’t hold back! Implement your brand’s visual identity everywhere — across all marketing materials, including your website, social media, email marketing, ads, packaging, and print material. Use your brand guidelines to maintain consistent colors, fonts, and imagery to reinforce brand recognition and create a cohesive visual experience for your audience.
When you see your brand colors and logo on all the platforms and in all the places, it will feel like everything clicks into place and that your brand truly has come to life!
05. Regularly Review and Update
Continuously check your brand’s visuals and voice for consistency and make adjustments as needed to ensure that it remains aligned with your brand’s identity and goals. Don’t forget to regularly review your brand guidelines and messaging to ensure they reflect any changes or updates in your business or industry.
By following these steps and prioritizing consistency in your brand identity, messaging, and visuals, you can create a strong and cohesive brand that resonates with your audience and fosters trust and loyalty over time.
When we work together, you’ll complete a detailed questionnaire that gives me a comprehensive look into your vision and brand details so I can create your brand strategy and bring your vision to life. Inquire to work together here!
