Design for the wild at heart.
Transcend the ordinary, stand above the trees, and bring your brand’s story to life with heart and purpose.
Design for the wild at heart.
The name, Wildlee, came from a mash up of a nod to my Puggle who is my “wild child”, the wild and untamed of nature (of course), and my middle name, Lee, for a personal and creative touch.
I’m passionate about creating cohesive branding and websites that not only are beautiful and reflect your unique vision but also drives meaningful results. I blend nature’s beauty and refined design with strategy to craft purposeful brand + website experiences that are inspired by nature for founders that are wild at heart.
Website Builder. Brand Designer. Outdoor lover. Dessert Enthusiast.
Hi, I'm Lexi
In case you haven’t noticed, I love the outdoors. Hiking, camping, running, skiing, rock climbing, biking, canyoneering, snowshoeing… let’s do it. Being outside is my happy place.
I’m also an avid dessert enthusiast. If I have to choose, first place would probably go to chocolate lava cakes with ice cream. And yes, it has to have ice cream.
Besides web designer, my titles also include wife, toddler girl mom, and dog mom to two rescue pups.
I applied to tons of positions and had interviews — I even had a full day long interview that included going out to lunch with my interviewers! (Spoiler, I didn’t get the job.)
But then someone who interviewed me that day reached out and said he was impressed with my skills and was wondering if I could do some work for him for his side project. I ended up creating a website for him and started to feel like this dream of having my own business might be an option.
I've been able to travel with my husband and our dogs to his remote work sites in the mountains of Colorado, pick up and move to the Black Hills of South Dakota at the last minute for his job, and road trip across the west. Now,I was able to move back to my roots in Minnesota to raise our baby girl, near family and be home with her part time.
So I took the plunge and never looked back because if not now, when?
I spent most of my 20’s trying to figure out what the heck I wanted to do after I got my B.B.A. in Marketing which included quite a bit of job hopping, businesses started, and even going (back) to school for engineering.
I grew up in Minnesota where I got my B.B.A in Marketing and with a Paralegal Certificate before moving to Colorado for the outdoor recreation and going back to school for engineering (which I decided was not a fit after getting my A.S. in Engineering - shocking, I know).
Then I started working in the Marketing Department at the community college I attended, started a side hustle, and changed full time jobs for more money but hated it. My husband and I decided to move to Northern Colorado so I was quitting my job while applying for a new one. Then Covid hit. And there were no jobs.
Here's my story.
core values
Compassion
Connection
Growth Mindset
There is always something new to learn and to be better at. I’m ambitious and look to continually challenge myself and continue to learn. Also, I love sharing what I’ve learned whether it be on purpose or not (they’re not mistakes if you learn from them!) for my community.
Everyone’s story deserves to be heard and I want to hear it. I want to connect with you, your mission, and your vision and bring it to life through thoughtful design that speaks to your audience. I’m here to be your design partner – it’s not just business, it’s connection.
We’re all human, life happens, and none of us can control everything that happens to us (as much as we may try). And as a mom, I get that sickness comes out of nowhere or refusing to nap randomly happens so your priority shifts which means deadlines need to shift, meetings need to be rescheduled or your little one joins us. I always make sure to give my clients the same kindness and understanding that we all deserve.
