If you’re thinking, “yet another thing to learn and keep up with,” trust me, I get it. I was a little skeptical at first, too. But once I gave ChatGPT a shot, I realized that this not so little AI tool could be a game-changer.  Here’s how to build a memorable brand with ChatGPT.

It’s like having a team (who never sleeps!) to bounce ideas off of, craft your tagline, and help tell your story. So, if you’ve been curious but unsure about how to use ChatGPT in your branding journey (or really at all), this post is for you. Let’s dive in, and I’ll walk you through how to use ChatGPT in a way that’s not only effective but feels like you.

1. The Power of AI in Branding

When I first came across ChatGPT, I wasn’t sure what to think. Can it really be that good? But the more I played around with it, the more I realized that AI isn’t here to replace our creativity—it’s here to amplify it. ChatGPT is like having a brainstorming partner who never runs out of ideas, doesn’t mind being asked the same question in different ways, and best of all—you don’t have to feel bad for not liking the suggestions!

If you’re just getting your brand messaging nailed down or trying to refresh your current brand, ChatGPT can help you cut through the overwhelm. Instead of staring at a blank screen, struggling to come up with the perfect tagline or a way to tell your brand story, you can lean on AI to get those creative juices flowing. It’s a tool for ideation, refining, and even helping you find the right words to express what’s already in your head.

2. Getting ChatGPT Set Up: Teaching AI About Your Business

Before you dive headfirst into creating brand magic with ChatGPT, you need to give her some context. Think of her like onboarding a new team member. If they don’t know your business, your audience, and your values, how can they contribute?

To get the best results, here’s what you’ll want to “teach” ChatGPT about your business (and yes, this came from Chatty herself):

• Your mission and vision
• Your target audience – who are you speaking to?
• Your brand values – what’s important to you?
• The types of products or services you offer

Tip: The more details you share with ChatGPT, the better the responses. She’ll learn your voice and adapt. And don’t be afraid to give feedback! My ChatGPT responses have come a long way since I first started using Chatty, all because I gave her feedback on everything if I liked it or not! 

3. Brainstorming Taglines and the Like

Raise your hand if you’ve ever spent hours (maybe even days) trying to come up with the perfect tagline. 🙋‍♀️ Yep, same here. And it can feel so daunting when nothing seems quite right.

That’s where ChatGPT comes in. Simply give it a little background on your business, the vibe you’re going for, and a couple of keywords, and let chatty do the heavy lifting. You’ll get a list of ideas that you can tweak, mix, or use as inspiration. Then you can let her know what you like and don’t like and ask her to come with more ideas. It’s great because she is literally a machine busting out new ideas the second you ask. 

When I was brainstorming a tagline for a project, I went through what felt like a dozen options that felt “okay,” but nothing was clicking. So I went back and forth with ChatGPT letting her know what I liked and didn’t like and she gave me some fresh ideas that I hadn’t even considered which sparked the idea for what I ultimately used. 

You can also use this same idea for so many different things to build a memorable brand with ChatGPT like your mission statement, get it just right. Or use it to create your Instagram bio… the possibilities are endless!

4. Crafting Your Brand Story and Brand Voice

Every brand has a story, and telling that story in a way that resonates with your audience is everything. But here’s the truth: writing your brand story can be tough, especially when you’re trying to get the tone, emotion, and message just right.

ChatGPT can help you outline your brand story by pulling together your ideas and structuring them in a clear and engaging way. It’s like having a sounding board that listens and then organizes your thoughts into something that flows beautifully. 

When I was refining my brand story for Wildlee Creative, I knew I wanted to talk about my journey from side hustle to full-time business. But connecting all the dots? That’s where ChatGPT came in handy. I wrote out my story, popped it into ChatGPT for a little editing help, and Chatty helped ensure everything flowed while keeping my voice intact. The key is to use ChatGPT as a structure to build on, not a script.

5. Using ChatGPT to Keep Your Brand Cohesive

Here’s a branding tip: Consistency builds trust. Whether it’s your website, social media, or email newsletters, your brand needs to feel the same across the board. But staying consistent can be tricky when you’re managing so many platforms and creating new content regularly. 

ChatGPT can help you maintain consistency by refining your messaging. Let’s say you’ve written a draft of your website copy or a blog post but aren’t sure if it sounds like you. Ask ChatGPT to edit it in your brand voice, and you’ll be amazed at how it can align everything, from your tone to the flow of your messaging.

At the end of the day, ChatGPT isn’t here to take over—it’s here to make it easier, faster, and sometimes even more fun. The secret is to use it as a partner, not a replacement for your creativity. By teaching ChatGPT about your business and using it to brainstorm, craft, and refine your brand, you’ll save time and energy while staying true to your vision. You’ll be able to build a memorable brand with ChatGPT.

Ready to give it a try? Grab your favorite coffee (or tea) and start playing around with ChatGPT. Whether you’re brainstorming your brand name or refining your story, I promise it’ll spark some new ideas! And if you need help, feel free to reach out—I’d love to hear how you’re using AI to elevate your brand. 

P.S. If you want to dive deeper into using and setting up ChatGPT, I highly recommend Alex Byers’ course – she breaks it down really well in a short training so you won’t need to devote hours, and it’s super affordable! She basically holds your hand while you get set up!